How to sell UX to the CxO
One of the great challenges of UX people is to convince the C-suite that UX is a serious, strategically important discipline that is utterly needed to achieve digital success with the company’s customers. As a result more ill-conceived projects and initiatives that I care to mention are being funded and launched. And then failure sets […]
New website – and a book on the way!
Today I am back after three weeks of wonderful holiday. And what better way to return than with both a new website - and an update on a new book, I am writing. First things first, today marks the launch of my new website here on MADSJVK.COM. I have been wanting to do a new [...]
The real value of Innovation Labs
Does it make sense for corporates to create ‘Innovation Labs’, an incubator or some other fancy thing – and maybe even move it outside the premises? People are discussing it, and some are starting to doubt the value.
An alternative use of journalistic skills
Recently I had the great pleasure of facilitating a Design Sprint for Google themselves. It was not just exciting, fun and hard work. It was also an amazing opportunity to yet again utilize the skills I learned at the Danish School of Journalism sometime late last millennium.