Lipstick on a gig

Thoughts

Starting today, food-delivery company Deliveroo will no longer be delivering meals from restaurants in Germany. While in itself there is nothing spectacular about a business exiting a market, it is spectacular that the notice to the companies delivery people – riders, as they are called – was only FOUR days.

Variable low-wage pay, unclear working conditions and – as it turns out – non-existing notices of termination are some of the flip sides of what is being called the Gig Economy. And while – again – there is nothing wrong with a flexible work environment presenting new opportunities to people looking for something else than ‘a regular job’, we need to be aware of the fact that every coin always have two sides to it.

We are so accustomed to hearing all the stories about innovative new ways of doing things, sharing things etc, and how it is all the rage for the future. We need to remember that there may be some other truths behind the stories essentially driving the need for glossy narratives. And we need to have an open discussion about these things in order to avoid creating a future society with too much tension between those who have a lot and those who have very little. That tension NEVER ends in a good place.

Hat tip: @tveskov for the headline

(Photo: Pixabay.com)

Aim to get pushed

Process

Recently I met with a good colleague for a coffee to share experiences. One of the things, we discussed, was how to do a handover from a project, you started, to someone else who is going to turn it into a business. It’s an important milestone for what we do at inQvation Studio, and thus getting it right is super critical to us.

I always imagined that the right approach would be to go out and recruit a great team, get the people on board with the project and then basically step back. But after our chat, my mind changed.

Because it is not about stepping back. It is about being pushed out by the new members on the team. Because when they do that they show that they are in charge and you are no longer needed. In summary, the people you are looking for to join the team are those passionate, eager and ambitious enough that they will challenge you – and ultimately drive you towards the door. Because then they will have made it their own. And that is what is needed for success.

(Photo: Pixabay.com)

Welcome, Alita!

News

Today is a special day at inQvation Studio. Today is the day where Alita Juzene joins us as our new Growth Designer.

Alita has a background as graphic designer specialized in digital concept development, and in the team she will be on point to help us bring our ideas to life, one experiment at a time.

In her new role Alita is going to be a super addition to the team, and I can’t wait to get down to work on the projects that are already lined up.

A big and warm WELCOME!

(Photo: Pixabay.com)

Show your ugliness

Testing

When you try to do something completely new, the only way you will know whether customers like it or reject it is if you show it to them.

This is precisely the argument for why you should be running experiments again and again, as you try to move forward from idea to a product or a service; you need to take stock of your customers to see, if you are essentially on the same page as they are. It not, redo, retool, relaunch or just stop.

Show your ugliness. Give your idea a spin. A little time and money invested in the right experiments go a long way into guiding the big product decisions that are truly costly.

(Photo: Pixabay.com)

Recharged and back

News

The summer is over. 3 weeks go by so fast, when you are having fun, and I definitely enjoyed some time off with my family with time spent visiting family in Jutland, going on some outings in and near Copenhagen and ending with a very hot but enjoyable week in Alcudia, Mallorca.

It was also a welcome pause to reflect on the start at inQvation, and what we have learned so far about how we should be doing things and what we should better leave behind. It has been a nice, steep and fun learning curve, and I am absolutely thrilled to get back into the mix of things and help make cool things happen.

The fall is going to be important and super busy for us. I have set myself a couple of targets that I want to drive towards, and if we make them, we should be entering 2019 in very good stead. Onwards and upwards!

See you after the summer

News

It has been a hectic 10 weeks since I joined inQvation as Head of Studio; brand new team forming, lots of things to put in place in order to enable us to have solid structure for what we have set out to do, lots of ideas under consideration and lots of interesting projects to contribute to one way or the other.

The fun has been immense so far. The inQvation team is stellar in every way, ambition is through the rough in the best possible way, and we laugh a lot. All traits of a place, you’re eager to head off to every single morning, and honestly a place that could well serve as an inspiration to many other companies.

So now it is time to take a small summer break. The kids are eagerly awaiting spending some quality time together as a family, and for the next three weeks I will indulge them fully. I will be back – and normal service will resume here – on August 12. Be ready and strap yourselves in when we get there, because it is going to be amazing.

(Photo: Pixabay.com)

Stay manageable

Thoughts

Yesterday I met with an former colleague who stepped down from a C-level job to essentially become a landlord renting out spare rooms in his house and making a nice flexible living doing so. It was very inspiring – and surprising.

We took a walk, and he ‘walked’ me through his business and how he operates it. How he essentially tests every little twist and turn with his guests in order to figure out what works and what doesn’t. And how he always keeps his eye on the operational aspect of it all making sure that the operation is as automated as it can get and relies as little as possible on him actually being there to take care of things.

The operational aspect was mindblowing; always staying one step ahead thinking about everything making sure that what you do is manageable from an operations point-of-view – not making it too complex in the process. The idea is fascinating and intellectually stimulating, and I think there is a lot of value to be had there for start-ups by thinking along the same lines to make things efficient, reduce burn-rate etc. I will definitely be working more on that.

(Photo: Pixabay.com)

Remember a pre-mortem

Process

It is so easy being designated as the one who just says “No!” to everything and whose largest contribution to the team is to foster a negative energy in every room you enter. But have you ever thought about how these people may actually be trying to do something completely different and of immense value?

If you think they are assuming that your project will fail, maybe they are just trying to see the warning signs ahead of time to let you know where to look again, make changes – and ultimately succeed? Maybe they are just as invested in your common success as you are?

There is actually a term for it in project terms: Doing a pre-mortem; assuming that the project has just died and then work your way backwards from there in order to find the risks, you should see and address before it is to late. Given how many projects fail, maybe it is an exercise worth remembering?

(Photo: Pixabay.com)

Deliver on the dream

Field work

I often talk about the need to meet with customers and understand what their needs are. But I also often struggle in getting through with the message of what the real potential of doing so is. So let me try it a slightly different way.

When we sit down with potential customers, or we visit them in their natural environment, we get a chance to ask questions and – most importantly – listen. And when we listen, we get an opportunity to uncover the dreams of our customers.

Dreams are funny. They are for many people characterized by three things: First of all it is something we would really like (to happen), second the acknowledgement that I am not there yet and it is out of reach and third a lingering idea that maybe it will stay a dream forever.

Tuning into the dream will give you the same three things to innovation on: A clear desire, an opportunity to be relevant and – following from that – a chance of creating an epiphany moment for them that they will reward by not only buying, what you have created, but also staying loyal to it. What’s not to like?

(Photo: Pixabay.com)

Find the blind spots

Process

The other day I invited a good acquintance to come and visit us at inQvation and to provide feedback on an idea, we’re toying with. The latter part made sense given that this person has about 30 years of experience within the industry, where our idea potentially offers a new angle on things.

I asked him to talk straight from the gut and tell me what he thought. And his first words resonated deeply: “Ideally speaking this idea is great. Unfortunately, the world – and this industry is not ideal”. And then he went on to provide amazing feedback on potential blind spots and pitfalls based on his wealth of experience, we hadn’t considered at all, and which proves to be critical hypothesis, we need to spend time trying to find a workaround for. Otherwise our idea will tank.

When we said goodbye he apologized for being so candid. But I insisted he shouldn’t and that this was the best feedback we could get at this point in time. Because it showed us some of the potential blind spots we would have essentially zero chance of figuring out on our own. And that is a god sent. Because the blind spots – left unattended – are the ones that could end up killing your idea and/or business.

(Photo: Pixabay.com)