Critical certainty

Testing

Uncertainty seems the only constant when you’re working with innovation and trying to build a viable business. And there is good reason to support the argument that the more successful you are, the more you tend to be surrounded by uncertainty.

You can not – and shall not pursue – total certainty at any point in time, because doing so will slow you down and get you bogged down in process.

What you can however do is try to identify the factors most critical to success in your business and work towards getting to more certainty in those particular areas and use the insight to really rocket-fuel your success.

(Photo: Pixabay.com)

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