Hi, I’m Mads!

Experimenting to build new businesses is my passion. And luckily also my job as Head of Studio at InQvation.

Everyday I work on turning ideas into viable businesses. I do with great likeminded people in a real team effort, and we do so by running experiments to prove or reject the hypothesis we have. Doing that we use all the tricks and tools in the book – and then some.

I am a digital industry veteran with almost 20 years of experience under my belt. I have worked building products, positions and businesses for companies such as Microsoft, TV 2 Denmark and Microsoft.

I am an alumni of Alexander Osterwalder and his Masterclass and by-invivation-only Bootcamp on Business Model Innovation and Value Proposition Design. And I love putting all the theory into practice and getting my hands dirty.

Always feel free to reach out to me at contact(at)madsjvk.com. I love coffee and a good experimental talk.