Storebaelt was looking to relaunch their website, and I helped them develop their digital strategy.
The overall goal of Storebaelt is to help facilitate traffic between the west of Denmark and the east of Denmark and vice versa. So we explored ideas and concrete concepts to help boost that.
Digital Strategy for Denmarks biggest API
Through a series of workshops and analysis work, we identified the key elements of the website – the expectations of stakeholders internal and external that the website just had to meet – and opportunities for creating a new narrative.
The idea here quickly centered around the Great Belt Bridge as the biggest API in Denmark. Thus the conversation came to be about how to help facilitate even more traffic from east to west and vice versa – going on your next big adventure.
The new website was very well received by all stakeholders.