The other day I read an interesting article on Noteworthy – The Journal Blog about some of the traits that characterizes a great founder. The article was written by Jess Li and based on her talking to more than 100 founders in her role as a VC.
I have been fascinated by some time by the idea of being able to somehow predict who will stand out from the crowd in a couple of years time as founders of a great startup, and I want to pursue the idea further.
So, if you could spare a few minutes of your time, I would love for you to help me answer a few questions in this survey. The tradeoff is simple: You help me get better insights and move forward on the work, and I give you a final short report about how things look from the survey, which you can use to benchmark yourself against.
Sounds interesting? Then please help me out. And many thanks in advance for doing so.
I often talk about the need to meet with customers and understand what their needs are. But I also often struggle in getting through with the message of what the real potential of doing so is. So let me try it a slightly different way.
When we sit down with potential customers, or we visit them in their natural environment, we get a chance to ask questions and – most importantly – listen. And when we listen, we get an opportunity to uncover the dreams of our customers.
Dreams are funny. They are for many people characterized by three things: First of all it is something we would really like (to happen), second the acknowledgement that I am not there yet and it is out of reach and third a lingering idea that maybe it will stay a dream forever.
Tuning into the dream will give you the same three things to innovation on: A clear desire, an opportunity to be relevant and – following from that – a chance of creating an epiphany moment for them that they will reward by not only buying, what you have created, but also staying loyal to it. What’s not to like?