Yesterday, me and a couple of colleagues went for a video shoot at the intimate studio of Veronika Grosik of a series of promos, we’re going to use for an upcoming project that you will hear more about in due time.
It was a super fun experience. In a couple of hours we got everything we needed thanks to just the right dose of preparation beforehand; knowing enough to be focused while knowling little enough to remain flexible in the moment. It is really a fine balance.
On top of that it was great to feel the energy of going out of the office and doing something out of the ordinary. It created a sense of purpose, belonging and fun that was just second to none. So remember that, folks: Get out of the building!
One of the things I spend a significant amount of time on is devising, designing and running experiments on various different ideas for new concepts. It is both fun and challenging.
The challenging part is mostly about not reverting to the same 2-3 types of experiments and use them again and again. But because it is wrong to do so, and you might develop bias. But also because there are actually a lot of different ways, you can design and run experiments based on what kind of hypothesis, you’re trying to (dis)prove.
For that reason I have built yet another Excel-model; a simple database of all the different experiments, we know and can run with titles, applicable stages, ‘how to’-recipies and our know-how and experience in running them with valid results. Using the filter option on that one quickly allows me to narrow down the list of useful experiment-types for any given idea, broaden our horizon – and generate better results.
It is really that straightforward.
There is no way around it: The greatest learning opportunity is when things don’t go according to plan. When you envisioned X and Y or Z happens, and you have very little idea about why that is.
When that happens – and it will happen – it is an open invitation to learn. It is an invitation to go back, investigate and walk through everything you have done in order to try and find the spot(s), where you missed something important.
It is by no means certain that you will be able to find it at the first time of asking. But if you adapt an experimental approach and try to adjust here and there in a controlled way, chances are that you will finally understand what happened, and what you could have done and should be doing forward to make it right. And voilá; you will actually have learned something.
This summer I am trying to teach myself how to do visual programming using Bubble. I have been trying to get a better understanding of coding for years but never had the patience for it. Bubbles visual approach is a lot more appealing to me.
Why am I doing it? Because I like being able to execute on the ideas, we’re working with at inQvation Studio. I like being able to take the next step from a workshop or a discussion and actually get things done. Be concrete. Get something out there.
I am very aware that what we can do with tools such as Bubble or Unbounce or Typeform and what have you is not the finished article. Not by a stretch. But it is something. It moves the needle in the right direction for what we are trying to do at the studio team. And it is a lot better than nothing.
(Photo: Product Hunt)
If you are interested in working with turning ideas into viable startups, I have the perfect opportunity for you: Apply to become Growth Designer in our Studio team at inQvation.
We never know, when we start out with an idea, if it is going to fly or come crashing down on us. That is why we will be spending a lot of time and energy building, launching and analyzing experiments for a whole variety of ideas with the clear ambition to get to the real outstanding ones that truly stick and can form the basis for a worldclass startup. This is what we need you – our new Growth Designer – to help us with.
In order to be a good fit for the role, you need to be a teamplayer with a capital T. You need a decent toolbox for getting things done (pragmatism seriously valued), a solid curiosity coupled with tenacity. And a real ‘Can/Will Do!’ attitude to your work. We are ambitious, fast moving and just generally like to explore, build businesses and have fun doing so. So if it sounds like a fit, apply TODAY! I look forward to hearing from you.
One of the keys to efficiency is to have a great box of tools fit for the task(s) at hand. For the same reason we’re constantly working to put the best toolbox at InQvation Studio together.
We already have some sharp tools in the box – Trello for overview, Mural for ideation, Lean Stack for jotting down high-level concepts for test etc – but we’re looking for more that fits the bill: Efficient yet flexible downstream while maintaining structure and oversight upstream.
The general idea is that no tool should be too rigid while at the same time not being so flexible that it becomes a total mess to manage. A tall order, it seems. Have you come across any that fits the description? It so please reach out.