Streamlining interviews

Process

When you are doing customer interviews, it can be super hard to both ask the right questions, make appropriate notes and be present in the moment to actually hear and understand what people are truly saying.

I have created a small workaround for this. I have started to use Typeform as my notepad for customer interviews. I will build my questionaire beforehand making sure not to ask questions that put words in the mouth of people, and I will quite extensively use scaled answers.

When I am in the interview, I bring my iPad, and I will use the Typeform questionaire as a guide. The options I have chosen will allow me to pin down most answers and get a sense of their importance, and the few fields for extra comments will be easy to fill out either during the interview or immediately afterwards. In that way I get to ask the right questions, capture the answers AND stay present in the conversation. What is not to like?

(Photo: Pixabay.com)

Share your epiphanies

Thoughts

Some people might need a guide to sourcing disruptive ideas. For the rest of us, we all – I bet – are painfully aware of where we tend to have our most bright flashes or epiphany moments.

For us it is more a question about being able to capture them than to get to them in the first place. I for one am one of those people that tend to get ideas in the shower, and it is not always that practical, when you know you need to jot something down now, before you forget the train of thought, when you’re all covered by soap, and the water is running.

Where do you get your most inspired moments? And what do you do to safe them for eternity? And when you save them, what usually happens afterwards with them? Do you act on them? Why? Why not? And how do you make the distinction? I am curious to know.

(Photo: Pixabay.com)