When you are doing customer interviews, it can be super hard to both ask the right questions, make appropriate notes and be present in the moment to actually hear and understand what people are truly saying. I have created a small workaround for this. I have started to use Typeform as my notepad for customer… Continue reading Streamlining interviews
Tag: capture
Share your epiphanies
Some people might need a guide to sourcing disruptive ideas. For the rest of us, we all - I bet - are painfully aware of where we tend to have our most bright flashes or epiphany moments. For us it is more a question about being able to capture them than to get to them… Continue reading Share your epiphanies