If you are interested in working with turning ideas into viable startups, I have the perfect opportunity for you: Apply to become Growth Designer in our Studio team at inQvation.
We never know, when we start out with an idea, if it is going to fly or come crashing down on us. That is why we will be spending a lot of time and energy building, launching and analyzing experiments for a whole variety of ideas with the clear ambition to get to the real outstanding ones that truly stick and can form the basis for a worldclass startup. This is what we need you – our new Growth Designer – to help us with.
In order to be a good fit for the role, you need to be a teamplayer with a capital T. You need a decent toolbox for getting things done (pragmatism seriously valued), a solid curiosity coupled with tenacity. And a real ‘Can/Will Do!’ attitude to your work. We are ambitious, fast moving and just generally like to explore, build businesses and have fun doing so. So if it sounds like a fit, apply TODAY! I look forward to hearing from you.
It’s popular to say that it is easy to get ideas. And it is true: It is easy. But more often than not the people saying those exact words are the ones who at the end of the day manages the status quo because they are either empty of ideas, or because they are affraid their ideas will only attract ridicule. Best not get any then.
Wrong! Ideas should always spring to mind, as there are always things that can be improved. The trick is to get relevant ideas. So how do we get there?
First of all, we know our market, our customers and the forces that drive them. A lot of it is culture based on habits, and those things are hard to change. So better know them. Deeply. Second, we always assume an idea is less relevant to begin with and needs to be tested to increase it’s relevance score. We do that through experiments. And thirdly, we borrow from other known structures, incentives and what not from across industries to make sure that through the validation of the idea, it both stays relevant and adds a take to it that differentiates us from our competitors.
That is how an idea becomes relevant, stays relevant and – with a bit of luck – adds a differentiated feel to it that will help fuel its success.
Just because ideas can be hard to turn into something concrete, it doesn’t mean you should stop having them. There always should be – and there always is – room for the bright idea.
What you could do however is to stop thinking about the quantity of ideas you could have and focus all your energy of the outcome, you want to achieve.
If you have a great – sorry – idea about the problem you’re trying to solve and where you want to take your company down the line, you need fresh ideas. And chances are the ideas you will get by having a sharp focus on the outcome will be both relevant, valuable – and absolutely worth pursuing.