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Are you unwillingly driving customers away from you by having a complex, 'inside out' business model? You should definitely check. If you do, you should do your utmost to align your business model with how your customers are running their business and make an effort to just slide right in as the perfect solution to… Continue reading Make it simple to buy
One of the great privileges of my job is that I get to meet a lot of different startups and their founder teams and hear about their ideas, and how they have the ambition to take on the world and conquer it. Among these great people are also seasoned veterans trying to turn great insights… Continue reading The complexity trap
Some of the most charismatic and persuasive people I have ever met have also been the ones who have been the most convinced that they had it all figured out and knew everything. Until they didn’t. I am not suggesting that they all failed. But a good number of them did. Because they thought they… Continue reading The ‘know all’ fallacy
Can you start out with one type of business model and then transition to a new one without facing huge challenges? The question is a valid one. And the answer is probably “No” in most cases. And it is worth exploring a bit further, as it’s often a topic that comes up when I meet… Continue reading Beware changing models
One of the general misconceptions about startups is that too much value is being placed on the idea itself or the work you have already done, and not enough value is placed on what's needed in order to get to where you want to be with your company in the future. It is so easy… Continue reading The real drivers for success
The more I work with recruiting matters, the more I come to realize the amount of effort and work you need to put in in order to get the best candidates possible. It doesn't matter whether it is for a job opening or for participation in a case competition - it is all the same.… Continue reading Recruit with precision
The other day I invited a good acquintance to come and visit us at inQvation and to provide feedback on an idea, we're toying with. The latter part made sense given that this person has about 30 years of experience within the industry, where our idea potentially offers a new angle on things. I asked… Continue reading Find the blind spots
One of the things that continues to amaze me is the power of actually seeking out potential customers for solving a problem and chat to them about their experiences so far in both experiencing the problem and trying to find solutions for it. It is easy to get an idea all by yourself. But the… Continue reading Go talk to a customer