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There is no doubt that data forms a really solid basis for making business critical decisions not only in large organizations but also in startups. That especially holds true when ressources are tight, and the ambitions are grand; you need to really ensure that what you're spending your time and money on truly works towards… Continue reading Tactital vs strategic use of data
OKRs are a super efficient way of setting short term objectives and define key initiatives to reach them. It is perhaps the most simple way of ensuring that your startup is at all times outcome-driven that you can get. But there is one key element to setting your OKRs that you should keep in mind… Continue reading Manage your effort
Too many startups are still looking towards other startups and their org charts, when they recruit to expand their teams. While there is of course something to be said about having someone on point to fill the various operational roles in the startup and ensure smooth operations, navigating by org chart is typically a pretty… Continue reading Recruit by objective
Often times I meet people who question the value of a focused, operational communications strategy. The argument is that there are plenty of other more important jobs to get done before looking coherently at communications. Allow me as a former communications professional to take a step back and look at the kind of value, great… Continue reading Cash value of communication
Today marks the beginning of the last quarter of the calendar year 2021. For many that’s an opportunity to assess previous objectives and set up new ones for the new quarter using the OKR method made famous by Google. That’s all great. But what many find is that OKRs can actually be quite tricky to… Continue reading 3 tips for setting OKRs
The most common problems with strategy is that (a) it can be extremely poorly based on actual insight and data about market and customers and (b) it tends to become antique the moment, you have dotted the last i and crossed the last t in the grand plan. When I recently tought a group of… Continue reading Hypothetical strategy