Your customer is the bottom line

There are many approaches towards building a healthy startup business that will take off, grow end endure during both good and more challenging times. But honestly I cannot think of a better one than to treat your customer as the bottom line. The math behind it is simple: Every time you delight a customer by… Continue reading Your customer is the bottom line

Solve my problem, please

Normally, we’re used to seeing startups looking to solve the problems of their customers. But lately, I have realized that there is actually quite a lot of startups, who are essentially asking their customers to solve their own problems. I typically see it in outreach emails asking me to go to a service or a… Continue reading Solve my problem, please

Reframing “How Might We…”

In my previous agency job I spent quite a lot of time working with the Google Design Sprint methodology, and I even got to a couple of moments of fame, when I both ended up teaching the methodology at the Danish Technological Institut as well as running a sprint for Google themselves. There were -… Continue reading Reframing “How Might We…”

Beware changing models

Can you start out with one type of business model and then transition to a new one without facing huge challenges? The question is a valid one. And the answer is probably “No” in most cases. And it is worth exploring a bit further, as it’s often a topic that comes up when I meet… Continue reading Beware changing models

Dangerous cuts

There is an element of truth to the argument that when asked to make something better it is just as viable to remove something as it is to add more. Albeit harder. Having said that you need to be careful when you remove something and perhaps even cut back in the process: First of all… Continue reading Dangerous cuts

Corona thoughts, part 3

It seems to me that a lot of the people who are starting to advocate economic considerations ahead of health-related ones during this pandemic, are some of the same people who were the least prepared for a sudden halt in economic activity. I don't blame them for wanting to get back to normal ASAP -… Continue reading Corona thoughts, part 3

Stay manageable

Yesterday I met with an former colleague who stepped down from a C-level job to essentially become a landlord renting out spare rooms in his house and making a nice flexible living doing so. It was very inspiring - and surprising. We took a walk, and he 'walked' me through his business and how he… Continue reading Stay manageable