When you’re looking to solve a problem and improve something for someone, empathy matters. You need to be able to put yourself in the shoes of the customer, feel their pain and use the insight generated to fuel your product development efforts.
When we fail to employ empathy and other soft skills like it, we may get to fabulous solutions but we run short of understanding the problem. Solving a problem. And when we do that, the odds for success are very much stacked against us.
So treasure your soft skills. And if you don’t feel you have too many of them yourself, treasure the ones in your team who do. Because you need them in order to be successful in a truly outstanding way.
When you start looking at problems in the world, one of the interesting indicators of a problem is to look at the number of people trying to solve problems within a sector outside of the established system.
Personally, I find it mindblowing to read that a survey done across a number of countries from 2010-2015 documented that more than a million people where involved in seeking solutions to their own medical needs. Essentially patients doing the work of doctors or the healthcare industry.
I am sure the healthcare sector is not the only one where this is the case, so the big idea here is: Instead of insisting on having all the answers yourself, look at how many people – preferably customers – are looking towards fixing the issues, they have. The more they are trying, the bigger the pain. The bigger the pain, the bigger the opportunity.