One of the things I see often when I visit prospective clients is the tendency to confuse Feasibility - can we so this - with Desirability - will they buy it. And irrespective of the first thing being important, it's a huge risk. When I see it, it usually goes in this format: The client [...]
If solving a problem for someone, who is willing to pay for getting the problem solved, is paramount to business success, how come we don't spend more time and effort identifying and understanding the problem, before we try to build solutions for 'it'? I ask because just yesterday I once again met a startup that [...]
When you go and talk to clients, do you flaunt your skills? Or do you rely on your ability to listen, understand and help solve their real problems? I meet surprisingly many talented people who seem to think that it's all about being able to position your skillset, i.e. "I am a great designer, because..." [...]
One of the things I often come across in my work is the notion that the software engineer is infinitely more clever and indispensable than the business person. In fact I have quite often come across engineers who have expressed the feeling that business is a fools errand that pretty much anyone can do. That [...]
One of the great challenges of UX people is to convince the C-suite that UX is a serious, strategically important discipline that is utterly needed to achieve digital success with the company’s customers. As a result more ill-conceived projects and initiatives that I care to mention are being funded and launched. And then failure sets […]
Today I am back after three weeks of wonderful holiday. And what better way to return than with both a new website - and an update on a new book, I am writing. First things first, today marks the launch of my new website here on MADSJVK.COM. I have been wanting to do a new [...]
Does it make sense for corporates to create ‘Innovation Labs’, an incubator or some other fancy thing – and maybe even move it outside the premises? People are discussing it, and some are starting to doubt the value.
Recently I had the great pleasure of facilitating a Design Sprint for Google themselves. It was not just exciting, fun and hard work. It was also an amazing opportunity to yet again utilize the skills I learned at the Danish School of Journalism sometime late last millennium.